Rathandeep – Finance Coach for Women

Maximizing Financial Performance
for Business Growth
Corporate Finance: Principles and Practices

It’s Time for Being a Financially Empowered Women.

The vision & mission of this site is to make women financially empowered & successful right from managing their home finances to managing their business finances independently. There is a common saying that women aren’t good when it comes to matters of money and often believed it’s not their job to manage money. We are here with an initiativeto let know that everyone is capable of managing their finances provided the financial knowledge, guidance & support.

Rathandeep Umesh, a women entrepreneur, Founder & CEO of Consulting & Beyond, has stepped forward to make the change and strongly aspiresto enable women to be confident and happy about handling their finances. She also wishes to provide direction and guide them to take steps that will enable them to reach their goals systematically. And her motivation to mentor and guide women stems from the financial challenges that a woman can overcome through a structured approach. Let’s us be the go to resource for women who take it head-on to handle their finances.

To move further, many have this conception that women should be away from money matters but let us tell you women are great at managing their money. Say, for instance, they are the ones who budget the monthly rations for the whole family and also know how to save money out of the limited budgeted money. During the times of COVID and demonetization, many knew the power of women being involved in money & having saved a chunk of money which had helped the entire family to sail through the difficult times. True Goddess Lakshmi of our Homes!!!!

But when we look deeper, we get to know many women are being neglected in most of the financial decisions and some who do take charge of money matters but lack the knowledge & guidance on how to further invest the saved money. Finally, some women are successfully running their business and endured on their successfully entrepreneurial journey and need a mentor on how to manage their cash flows efficiently.

Rathandeep being a women entrepreneur understands the financial challenges of a homemaker & women entrepreneur and wants to bring about a change. She wants to focus, guide and support all women in the journey of being financially literate & having financial freedom. For ease of understanding, the content shall be categorized into two categories:

Personal Finance

Just as the husband faces dilemma in the kitchen in the absence of his wife, the wife too is lost when she has to take over and be the man of the house. This is because women of the house are unaware of how the men manage their finances and how much is saved. 

Financial literacy doesn’t mean women need to transform into a numbers-ninja, it means women must be aware of the financial position of the family and support the family in best possible ways especially emotionally by standing by her man’s side.  

Maintaining harmony in the family is always the primary responsibility of the women and this has to be ensured even after they are aware of family’s current financial position. So, money management has primarily been a man’s domain, however, the time has come for women to be aware and equipped with this knowledge. 

Know the Family’s Finances?

The families are now nuclear. Gone are the days of joint family where there were other men in the family who took turns to fill each other’s gap. 

Women can be the support system for the man who does it all by himself.

Women have to be aware and prepared to take charge of the financial situation during unforeseen situations that requires the man of the house to take a backseat or step down. 





Understanding the Income, Expenditure and Savings trend of your home.

Working women or home-makers must understand the income and expenditure trend of the family. Where does the family get its income from? How much of the income is fixed and variable? Is the income sufficient to meet the expenses of the month? Is there any room to save? 

Women must follow and understand the monthly expenditure trends. Following expenditure trends doesn’t stop with your groceries’ alone. Take time to learn how much of the income flows out to meet the EMI of your car, EMI of the new house that you have just bought, Electricity expenses, credit card bills, any other financial obligations etc.  Once you know the income and expenditure trend, know how the income left after meeting all expenses is saved. It is vital to know the savings of the family and how to access the same when in need. It could be beneficial at the time of a medical emergency or during any tight financial situation.

Once you understand this income & expenses trend of your family finances, you need to start to discipline your finance. The first step is by following 50-30-20 rule, which requires you to break your income into three parts:

– 50% of your net income towards meeting your basic needs

– 30 % to meet for your wants and remaining

– 20% for savings & investments.

It’d be more prudent to look at savings as

Income – Savings = Expenditure

In other words, considering the changed times, it is wise to save a portion first from your income and then use the remaining amount to meet your expenses. This way you’re not only controlling your spend but also contributing to savings and disciplining your finances.

Making the Move from Saving to Investing

Today’s women have more earning potential than women of previous generations. Even stay at home women are taking up their hobby as some form of economic activity. With this potential, comes the ability to save more.  Saving is the act of setting aside a part of your income for future use. This future use could be short term or long-term goals. These can be your children’s educations, dependents’ health care, Children’s marriage and other related responsibilities and your own retirement and health care, personal asset goals and travel dreams. Once saved this money needs to be invested for multiplying and creating your wealth to achieve the family goals.  There are plenty of short term and long-term investment plans that are available now. Short term investment plans could be helpful when you want to buy a new car or when you want to go on an overseas tour. Long term investments are schemes that help you in covering your retirement plans or when you want to fund your children’s college tuition fee.  Here we would like to share a valuable info about “power of compounding.”

Year FD Amt Interest Rate Total
1 5,000 7% 5,350
5 6,554 7% 7,013
10 9,192 7% 9,836

Say you have Rs.5000 and you have created an FD with it which yields 7% interest. As you can see in the above table, in the first year you get a small interest of Rs. 350/ and thereby increasing your FD amount to 5350. The same FD at the end of 5th year would have increased to Rs. 7013 and would have reaped you interest of Rs. 2013 at the end of 5 years. And at the end of 10th year, your FD would have increased to 9,836 and you would have earned total interest of Rs 4836 in the ten years. In ten years, with no additional add-ins, your FD has grown from Rs. 5000 to Rs. 9836.This is the power of compounding and small things add up and make big numbers. There are various other investment avenues providing different returns based on your risk appetite. Below are investments where you can invest your saved money.


Interest income

Fixed Deposits from Banks

Fixed Deposits from Banks

Mutual funds

Term Deposits


Mutual funds

Real estate –Flat , plot and others

Equity and Bond Markets

Other new avenues …

Particulars Investment Options
Must do Medical Insurance, Life Insurance, contingency fund
Short term FD, RD, Chit funds, Gold Savings Scheme, PPF, NSC etc.
Long term Real Estate, Mutual Funds, Equity, Bonds

Money is power, and that power extends not just to earning money but managing it, investing it. We might not have it all but by being aware we can influence the decisions that our family takes.

It requires perseverance, communication and staying power to convince the family the need and the timing of savings. This may take a while and it could be an uphill task with the spendthrift family pattern.All this need to be done while maintaining the harmony of the family. For all the money has no use without harmony.

So, ladies, continue to dream about your goals, step up your game and add finance on your “must-learn” list. General awareness of the way money flows and how it can support us in times of emergency is definitely needed to be known. After all, wouldn’t we all like to breathe a sigh of relief when we know we are protected even during our desperate times.

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